Manager, Hokuriku Sales Office
N.T.
Current Role and What Drives Me
Building Adaptability as a Sales Leader
At our Hokuriku sales office, I serve as both a manager and a hands-on sales representative, working alongside a dedicated team of nine. Given our compact setup, we have the flexibility to tailor roles based on individual strengths. One initiative we’ve implemented is an annual job rotation system, allowing team members to deepen their understanding of various clients and industries.
In recent years, client needs have become increasingly diverse. To meet their expectations, I focus not only on improving my own adaptability but also on enhancing the capabilities of my entire team. By fostering a workforce equipped to handle a broad range of challenges, we strengthen our client relationships and ensure long-term success.
What Sets T&K TOKA Apart?
Superior Quality and Unmatched Salesmanship
In the ink manufacturing industry, T&K TOKA is positioned as a mid-sized player. However, as the No.1 company in UV ink market share, we hold a unique competitive edge over larger firms. Guided by our core values—Technology & Kindness—we differentiate ourselves through both superior product quality and exceptional sales capabilities.
Our approach involves not only responding to highly specific client requests with customized small-batch production but also maintaining a proactive, hands-on approach. By engaging with clients frequently, we gain invaluable insights into their challenges and industry trends. This continuous dialogue allows us to build trust and offer tailored solutions, reinforcing our reputation as a reliable and innovative partner.
A Success Story
Achieving Market Growth Through Company-Wide Support
When I was a frontline sales representative, I was assigned to an area where our market share was effectively 0%. Breaking into a new market was no easy task, requiring one to two years of persistent client outreach. Gradually, our name gained recognition, and the moment a client approached me with a project inquiry, I knew our efforts had started to pay off.
This particular client required a highly specialized ink solution, prompting collaboration with our in-house experts. Together, we developed a custom ink that met their exact needs, ultimately securing a successful delivery. Thanks to these persistent efforts and the unwavering support of our entire company, our market share in that region has now grown to 70–80%. Even today, I take personal pride in the products we helped create and continue to use them in my daily life.
The Next Challenge
Becoming No.1 in Quality
As T&K TOKA evolves with a newly established corporate vision, we are committed to becoming a more sustainable company. In addition, our CEO, Mr. Ishiai, has set a new goal: to be No.1 in quality.
To achieve this, my team and I must strive for the next level of excellence. One key factor in this pursuit is proactive intelligence gathering—anticipating client needs and staying ahead of market trends. Strengthening client relationships allows us to gain deeper industry insights, which in turn helps us refine our strategies.
Having already secured the No.1 spot in UV ink market share, our next goal is clear: earning the title of No.1 in quality.
